Pinewood Derby – five leSSons learned

five leSSons learned from a pinewOOd derby

five leSSons learned from a pinewOOd derby
5 ounces of fun and fury

(1) – glue is really important.

glue is always important. don’t go to a pinewOOd derby without glue. in fact, don’t leave home without glue. and, if ya live in missouri, take some masking tape, too. just don’t “high-five” your friends with super glue on your hands. don’t ask me how i learned this.

(2) – maybe graphite won’t help you win the race.

having graphite on you wheels sounds really cOOl. but it doesn’t mean you’re gonna win the race. but on second thought. yeah, graphite on your wheels is really important. because it just sounds cOOl. and sounding cOOl can be really important. at the pinewOOd derby. sometimes.

(3) – technology is great. until it isn’t.

technology is not always great. like when the high tech timing machine decides to quit. maybe it’s the software driver or the … ? (and more nerd talk) maybe after two hours of frustrating techno-agony, it’s time to use a pencil and a yellow pad and your eyeballs to time the races. just like your dad used to do.

(4) – weigh matters.

hey, weight does matter. but nothing more than 5 ounces.

and 5 ounces can be powerful. just 5 ounces can win a race. 

(5) – murphy’s law is everywhere 

murphy’s law really is EVERYwhere. murphy’s law does not play favorites. mr. murphy has no mercy. even at a pinewOOd derby.

mr. murphy can invite himself to even the best planned events.

isn’t it is amazing what you can learn at the pinewOOd derby?

five leSSons learned from a pinewOOd derby
having fun at pinewood derby

you can learn a lot at a pinewOOd derby.

(# 6) – a bonus leSSon

you can always have fun with a group of cub scouts.

if ya can’t have fun with cub scouts, then ya need to re-think your life.

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< < end of blogpost > >

detoxify your life in 2017 with four simple steps

detoxify your life in 2017. with four simple steps.

detoxify your life in 2017. here they are.  four simple steps and just four minutes to read them.

4 steps to detoxify your life in 2017
detox your life in 2017

sometimes you need that special guide in your life who understands your problem and your fears. and you want this guide to tell you what to do to make some needed changes. hey, i’m that guy for the next four minutes. i’m the guy behind the mask.

how to detOx your life

  • de = delete toxic people.
  • t  = ten more minutes of exercise.
  • O = Original. become the Original you again.
  • x = the “X” factor that winners use.

detox | de = delete toxic people

detox by deleting toxic people. simple. but not easy. you will need to exit some of your toxic friends who bring that unwanted drama to your life.

delete the drama on facebook (and other social media). delete the crazy and loud friends on your social media. delete the crazy political rants and links and liked pages. this is directly within your control.

delete toxic friends. and delete people who do not support your value system. you don’t owe anything to them. you don’t have to listen to them.

love yourself. delete toxic friends. you’re worth it.

delete those people who take you to places you do not want to go. including physical places, bad places in your mind, emotional places. you get the idea. these toxic people are emotional black holes for you. delete them.

if your friends do not support your goals and core values, delete them. delete these toxic people from your life. simple, not easy.

delete toxic friends. this is within your control. and is a tremendous time-saver for you. this frees time for you. this creates some positive mental space for you.

detox | t = ten more minutes of exercise

add just ten minutes of exercise to your life every day. studies show this has health and emotional benefits.

I do this by using my fitbit. the alarm sounds 10 minutes before the hour every hour between 6:00 a.m. and noon. so I get more than “ten minutes more.” adding ten minutes of exercise every day detoxifies your physical body.

love yourself. add ten minutes of exercise. you’re worth it.

focus on the one thing - the process
add TEN minutes every day

a recent study showed “adding 10 minutes of mall-pace striding per day resulted in significantly improved heart strength and general fitness. then it becomes easier to increase your workout time and improve your physical fitness.

detOx | O = original. become the Original you again.

create the Original you again by creating some new habits and dropping those bad ones.

let’s start with your “fat” screen. I call it the “fat” screen (and not flat screen) because this “fat” screen is where you and your family get fat.

detoxify yourself from your addictive binges. to find the Original you, drop those bad habits. like your addictive Netflix binges (zombie movies, house of cards) and that NBA game. or call of duty, doom, or whatever game.

you sit in front of your “fat” screen, eat, binge, and train your children to do the same. we all do too much of this. time wasted in front of some electronic device. turning your mind and body into jello.

watch a few minutes (3:24) of fitless humans (Pixar wall-e). and see for yourself. what “fat” screens are doing to you.

  • love yourself enough.
  • love your children enough.
  • replace your “fat” screen binges with something worthy of you.
  • you’re worth it.

replace this “fat” screen time…

…with TEDTalks. something that will feed your mind and your soul. something that will challenge you.

I must ask you: what “zombie principle” (walking dead) have you used this week in your business or raising children?

start a habit of watching TEDTalks and some valuable documentaries on Netflix, amazon video, or other video service.

this is your choice to detoxify your brain. all within your direct control. simple, but not easy. but you’re reading this because you want to change. you want to re-discover you. the Original you. the Original you that your creator wants you to be. not some one else’s version of you created by your “fat” screen binges.

I understand the pain in changing. this is a painful change for me, too. i’m your guide, and your fellow journeyer – walking beside you.

your children and your grandchildren deserve a better you. and an Original you. you deserve this. you’re worth the change.

detoX | x = the “X” factor that winners use.

= the “X” factor.

detoxify the internal you by hiring a spiritual coach.

find a real hard-nosed spiritual trainer. a trainer that will not tolerate your whining. not a “comfort dog” spiritual trainer that promises you a safe place when you’re under stress. but someone who can move you forward spiritually.

hire a tough spiritual trainer

someone who has the courage (and someone you allow to) let you see the real you. allows you to feel the pain. and show you some ugly truths about your life.

love yourself. get the “X factor.”

you’re worth it.

if you really want to detoxify your life, you will find a spiritual trainer. this is the “X factor” that people at the top of their game have.

everyone that I respect is using this “X factor.”

and you can complement your “X factor” with a phone app that provides spiritual resources. and while you’re at it. delete some of those other time-wasting game apps on your phone. if you want to detoxify your life in 2017.

DETOX in 2017 with four simple steps.

  • DElete those toxic friends.
  • Ten more minutes of exercise every day.
  • Original. become the Original you again.
  • X factor.

get the “X factor.” detoxify your life in 2017.

remember, i’m your guide, not the ultimate expert. i’m with you on this journey. it’s simple. sometimes painful. but you can do it.

love yourself. detox in 2017.

you’re worth it.

tell me how it’s going for you in the comment section below.

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<< end of blogpost >>

real men still pray

did you know that real men still pray? 

Let me tell you a story about real men who pray.

It starts with a noon 12 step meeting. You know – AA, NA, and all of the other Addictions Anonymous.

i went to a 12 step meeting today. and…

the topic in the noon 12 step meeting was …

“How do I stay sane and sober in the middle of a crisis?”

This is a topic for discussion for the whole world today.

I put this topic on the table for discussion.
“How do I remain sober during a crisis ?”
If sobriety is not your personal challenge.
Maybe emotional sanity is your challenge.
Then how about …
“How do I remain SANE during a crisis ?”

Of course, when you put a topic like this on the table for discussion, people are quick to respond…

  • with advice,
  • with their personal “how-to” list.
  • and stories of their many struggles.
People share their current struggles and numerous family crises.
Immediately, you know that you are not alone in this world.
There is some comfort in knowing that you are not alone.

you think you are alone.

Yes, you think you are alone.
But. You’re not.
Here’s the bottom line answer to your crisis.
Here’s the bottom line response to your cry for help.

yes real men still pray
yes. real men still pray.

at the meeting…

the overwhelming response was…

The overwhelming response from almost EVERYone was: prayer !!!
That’s right.
  • In a room full of different ages.
  • And many different cultures and languages.
  • In a room full of people – many who would never recommend a church.
  • But they did agree on one thing.
  • They agreed on one common solution to a crisis in their lives.
The overwhelming response was: prayer. 

my sad reality

My sad and shocking realization was … (Arrgh !)
It was…
It was that I need a crisis. To see something so simple. 
That I need to go to a 12 step meeting to refresh the connection with my God (or higher power – you pick the term that works for you).
That I need a crisis to bring me back to prayer.

my first choice, not my last resort

Some day – when I am more mature and grow wiser – maybe I will use prayer as my FIRST CHOICE .

without ceasing. never stop. yes.

Pray. Without ceasing.
And then follow your prayer with SANE actions.
  • Sometimes the best action is no action.
  • Just patience. Listen.
  • Patiently waiting for an answer. (I don’t do this very well.)
  • Create some “God Space” – (some quiet space for God to work)
  • Pray and wait patiently.
  • And spend less less time groveling and self-loathing.
  • Spend less time in meaningless activity that makes you feel good.
  • Click this link for some sanity using prayer. – Philippians 4: 6 – 9
  • At the bottom, ya gotta read these verses in Hawai’i Pidgin. It’s refreshing.

*  *  *  *  *  *  *

here’s a sample of Hawai’i Pidgin
  • no worry bout notting.
  • god gonna make you hearts rest.
  • god gonna take care yoa hearts and yoa heads.
  • stay tight wit his Spesho Guy Jesus Christ. – philippians

*  *  *  *  *  *  *

instead of worry, pray.

  • And don’t forget the actions.
  • Do the next right thing.
  • One foot in front of the other.
  • One step at a time.
  • One day at a time.
  • One right action at a time.

always 5 bars strong

Prayer is always 5 bars strong
prayer is always 5 bars strong

prayer. it’s free.

Always available.
Online 24/7…
  • No down time for maintenance and technical updates.
  • The wi-fi connection is always strong.
  • Always 5 bars strong.
  • Not a weak one bar signal.
  • No annoying disconnects.

get the unlimited data plan.

You don’t need to wait while your prayer app
  • downloads
  • updates and
  • installs.
  • And you don’t use any data from your mobile plan.
  • No annoying 2 year contracts.
  • Renew your prayer contract EVERY day. Your choice.
  • Get the FREE unlimited data plan.
  • Always 5 bars strong. Guaranteed. 

prayer. it’s free and easy.

That’s probably why I don’t use it often enough.
I want complicated and expensive. My way.
Why not try a simpler way?

yes. real men still pray.

in 12 step meetings.

and outside of 12 step meetings.


yes real men still pray

Real men still pray. 

How bout you?

Hawai‘i Pidgin version of Philippians 4:6 – 9
  • no worry bout notting.
  • god gonna make you hearts rest.
  • god gonna take care yoa hearts and yoa heads.
  • stay tight wit his Spesho Guy Jesus Christ.

Fo Da Philippi Peopo 4:6-9

Eh, no worry bout notting! Mo betta, everyting dat happen, pray bout um, an aks God fo do wateva you guys like him fo do. An same time, no foget tell him, “Mahalo plenny!”

Den, God goin make you guys hearts rest inside. Dat goin be mo betta den anybody can figga. God goin take care yoa hearts an yoa heads, cuz you guys stay tight wit his Spesho Guy Jesus Christ.

So den, tink bout all dese kine stuffs —

  • wateva stay true,
  • wateva get respeck,
  • wateva stay right,
  • wateva no stay pilau,
  • whoeva you get aloha fo,
  • wateva you talk good bout,
  • wateva da bestes kine,
  • weneva peopo can say, “Dass good!”

— tink everytime bout all dat kine stuff.

Everyting you guys wen learn from me, everyting I wen give you guys, everyting you wen see an hear wen I was wit you guys — go do um! Den, da God dat can make you guys hearts rest inside, he goin stay wit you guys.

<< end of blogpost >>

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what if ?

what if?

what if you had enough courage to make…

  • the right decisions?
  • those radical decisions?
  • those misunderstOOd decisions? 
  • that particularly unpopular decision? 

… and with zero fear about what others think of you?

What Others Think No Longer Matters
live by a miSSion statement that makes you fearleSS

what if you had enough courage to…

…to make those unpopular decisions. regardless.

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what if you…

… put FIRST things FIRST? I mean really put first things first. 

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what if you chose a timeless miSSion statement (like the most important coMMandment) and lived by it? daily. every day. with no fear. just lived by a miSSion statement. and treated this miSSion like the core value of your life. regardless. living without fear.

and what if this core value defined you? and guided your decisions? ? ALL of your decisions? ALL decisions great and small.

could you be reaLLy free ?

what if this core value EVEN defined your business life ?

if you did this, could you be free? reaLLy free? internally free?

*    *    *    *    *    *    *

what about those annoying outcome goals?

or would you still be held hostage by your outcome goals? you know, those demanding corporate goals, and other outcome goals and expectations forced upon you.

those goals forced on your by your employer, your church, and yucky “guilt goals” imposed on you by your parents (or your inner parents). goals like you need to have a specific professional career defined by an advanced degree and a certain income.

let’s talk more about your outcome goals.

outcome goals DEMAND that you produce a specific number of widgets every hour. and widgets come in many shapes and sizes. widgets can be products, phone calls, number of words written, applications, sales, patient appointments. you get the idea.

outcome goals are what average people calls goals, but these goals feel like a noose progressively tightening around your neck. and make it difficult for your true spirit to breathe.

that is, the pressure of outcome goals makes it difficult to breathe. unless you have a clear mission statement and process goals. to guide your outcome goals.

*    *    *    *    *    *    *

now a word about your process goals

coaching and process goals
guys, here’s the next play – the process

let’s look at a typical outcome goal. like a weight goal. how about taking a different path to weight loss. let’s use the “process goal” concept instead of focusing on an outcome goal. the process goal is a goal that allows (challenges) you to change.

for example, instead of focusing on weight loss (an outcome goal), how about focusing on a process goal that challenges you to change your relationship with food. and to change your relationship with your body. and challenges you to change your lifestyle.

and treat your body like you would a high performance auto. and care for it like it needs to last for a lifetime. focus on the process of self-care. but not weight loss.

eat to live. not …

instead of living to eat. let’s eat to live. instead of losing a specific number of pounds by this june. or by christmas. process goals challenge you to create a healthier lifestyle (physical and spiritual and emotional) with better health (a core value) as your criteria for all of your lifestyle habits. and this new core value encourages you to create new habits (new processes) that can be taught and caught by those you love – like your children. and grandchildren.

they will notice when you make some critical lifestyle changes. in fact, you may be surprised. your children (and grandchildren) will support and encourage you in your lifestyle changes.

instead of losing weight, start living today like your body and your spirit are connected. with a purpose. and your body is a reflection of your creator and your value system.  losing weight is about lifestyle, not just pounds. losing weight is about how much you value yourself. about showing respect for your body and for your creator.

and you do not need to weigh yourself every week. just create a process for a healthier lifestyle. and you can win everyday. and when you fail, you can restart everyday. your entire focus is on the process, not the outcome.

if you trust the process, you will achieve your outcome goals. and you may achieve even more than what you planned.

what if? 

you spent leSS time in front of the FAT scrEEn 

here’s a suggested lifestyle change.

process goals (guided by a miSSion statement) will allow you to create an exercise routine. and i challenge you to spend less time (or even better, zero time) in front of your flat screen.

it’s not a flat screen. it’s really a FAT screen.

i call it the “FAT scrEEn.” because that’s where you get FAT.

embrace your proceSS goals 

change and embrace your process goals.

and your process goals will embrace and change you. forever.

let’s say that again. change and embrace your process goals. and…

let your process goals embrace and change you. forever.

have you ever noticed how an outcome goal becomes LESS motivating the closer you come to achieving that goal. outcome goals lose their power and motivation once we reach the goal. and we quickly forget the process. how sad.

and you get to gain weight again. quickly.

because you just had an outcome goal, and not a process goal. 

what if ?

…if you changed your goal system?

…if you focused instead on a life miSSion statement? 

…if you did this, could you be free? reaLLy free? internally free?

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medicare insurance florida
are you held hostage by … ?

or are you held hostage by…? 

…goals that demand that you must reach a certain income, live in that prestigious zip code, and drive the right “status” vehicle, and earn your MBA degree before age 30?

and be sure to earn that MBA from the right university.

or could you live better with goals guided by a clear mission statement?

what is medicare
what if you lived (ALL of your life) by a miSSion statement?

i mean a miSSion statement (a core value) that defines how you choose and set goals. and guides you to create priorities to reach those goals.

a mission statement that is simple. a value statement that is this clear. that says the main rule is… ??? Click here.

could you honor your process goals? these process goals are the goals that drive you to get things done. your normal outcome goals just add pressure and often decrease your productivity. outcome goals often defeat their purpose (like earn that MBA degree to enhance your career while you study every night, gain weight and isolate from your growing family).

sounds counterproductive to me. destroy your body and lose your family – so you can earn an MBA. 

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when outcome goals become our master

some outcome goals defeat their purpose with this added pressure. and defeat their purpose because of the shortcuts you take and the compromises you make to achieve your outcome goals.

in business, we are forced to sell more. regardless. damaging our brand image and brand equity while we take shortcuts. and tell half truths to clients. and become less transparent everyday.

look at the U.S. political system

look at the U.S. political system. the politician’s outcome goal is to be elected and re-elected. and to keep constituents happy. at any cost. and in the process, he/she compromises truth and transparency. loses integrity. all to achieve an outcome goal. this is what happens when you live without a clear mission statement.

what if ? 

what if you embraced the concept that you are a spiritual being on a journey? during your spiritual journey, you just happen to occupy a physical body?

and don’t worry. spiritual beings can enjoy great success with careers and family and cars and homes. but…

what if you decided to achieve everything using a clear mission statement. that you use as a litmus test to evaluate EVERY decision you make?

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what if you always ask?

you always ask, “does this decision meet the criteria of my mission statement?” what if you always ask this question before you make a final decision. on ALL things GREAT and SMALL? 

  • if this new idea fits my core value, the decision is “yes.”
  • if not, the answer is “no.”

what if you decided to discover what is true about you? using proven standards?

what if you hired a spiritual guide to walk you through this process?

hire a spiritual guide ? what ? yes, i said “hire a spiritual guide.” 

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what if you focused on…

focus on the process
what if? you JUST focused on the proceSS?

… focused on this process? and not the outcome?

what if you focused on the process? and you focused on principles. and positive personal changes. what if you exercised some patience with this process?

quality, long-lasting changes don’t come after a few short microwavable actions. you won’t change 30-year habits with one 30-second (or 30 day) action.

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what if you walked down the path leSS traveled? 

what is true
the path that your skeptics WILL criticize

and what if you entrusted the results of all of your goals to your creator? oh no. now we’re getting spiritual. and walking down a path less traveled. also called the “path uncomfortable.” the unpopular path. the path that your skeptics will criticize publicly. and LOUDLY. 

and know this. you will feel like you are walking alone sometimes.

but what about things that last. and maTTer?

what if you framed your entire life and career around concepts that last? and refused to accept any compromises?

this doesn’t mean that you stop working. and achieving.

it does mean as you change your attitude and approach towards tasks. then your value system changes.

and you leave the results to your creator.

yes, i just said, “let go. let god.” straight from my last 12-step meeting.

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what if you focused on… 

Your son needs these things from his father
what if you focused on things that REALLY maTTer?

… on what really maTTers?

…like the 3 things your son nEEds from his father?

…BEFORE it’s too late. 

what if you focused on your “someday goals.” goals like. someday i’ll spend more time with my children. and then you may discover that your someday goals change.

*    *    *    *    *    *    *

what if your “someday goals” change to …

your someday goals change to today’s goals and today’s realities. what if? instead of your normal 12 hour work day. you come home and re-introduce yourself to your sons. and throw the football in the back yard before supper. and wash dishes with your sons. and play CandyLand for 2 hours with your youngest son. what if?

daniel on motorcycle 400 x 300
what if you took him motorcycle shopping FOR NO REASON

grandpa, what if? what if you learned how to play CandyLand?

or learned how to play MineCraft with your 10-year-old grandson? 

what if? you started working on your spiritual goals. no, not more tasks and projects assigned by your church. you know, those tasks that go on your project list. goals assigned to you by your church. no, not another church project.

but what if your new focus were to become a spiritual guide to one guy. and, eventually, several guys. one at time. just like we saw this process in the bible. this process was very clearly outlined in the bible.

like 2 Timothy 2:2 in Hawai’i Pidgin.

*    *    *    *    *    *    *

what if?

and what if you become the spiritual guide (the spiritual example) to the ones who matter most?

and what if you sought spiritual leadership? for yourself. and you hired a spiritual coach. (you already have a fitness coach) and what if you met with your spiritual coach once or twice a week? so you could both stay on track. what if?

i know if you’ve read this far, you are seriously considering changing. writing new core values. taking the road less traveled. the path uncomfortable.

i know you’re pausing here to think a little.  and doubt a little.

you’re challenging the sense of this whole thought.

i know you’re skeptical.

here’s a critical question.

if not now, then when?

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what if you put FIRST… ?

what is medicare
what if you put FIRST things FIRST?

… put FIRST things FIRST? I mean really put first things first. 

now. pause.

think about it. first things first.

now look again at the man resting on the red question mark. it’s decision time. that’s you. what if? you reaLLy put first things first.

what if your spiritual life came first? really first. what if you did that? how would that look. you’re normally on your morning run at 6:00 a.m. BUT NOW you read something (anything – just to start) spiritual at 5:30 a.m. and now you’re processing and thinking and praying about this information while you’re running at 6:00 a.m.

*    *    *    *    *    *    *

what if you started this now? today.

and what if? at night you replaced all of your worthless late night NetfFlix time and gaming time (in front of your FAT scrEEn) with something worthwhile. like expanding your mind and watching several TEDTalks (ideas worth spreading) before you retire at night.

watching with you spouse and your children. encouraging new thinking. and creating new process goals. new habits.

from my experience, i can say, “WOW !!!” this is changing the way i think. and the quality of my sleep. and dreams.

*    *    *    *    *    *    *

what if you changed. EVERYthing? 

how's your brand image
what if you changed your night time routine?

and you let these new ideas (from TEDTalks) process in your mind at night. instead of your steady diet of violence consumed every night via NetFlix. and other in-your-home violence providers.

what if you set a beTTer example?

what if? how would this change your sleep and dreams and thinking? and how would this change your sons and daughters by the example you are setting? what if you made these changes?

if not you, then who?

if not now, then when? 

what if you hired a spiritual coach…

  • to coerce you?
  • to persuade your?
  • to change your world?
  • to help you make these changes?
  • to embarrass you into some radical changes?

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why change now? because…

friday worked late 404x404
why change now? because …

… no one ever reminisces about the friday that they worked late!!! or the weekends that they worked. the dance recitals you missed. the soccer games, the swim meets, or the special days at school that you missed.

on the other hand? 

what if you don’t change? what if you choose NOT TO CHANGE. what if you continue to focus on only the outcome goals imposed by your business and church and your personal environment?

and what if you continue to binge on mindless t.v. time and gaming time at night? in front of your “Fat Screen.” what if you continue to destroy your mind and body?

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what if?

in 20 years …

what if? you make no changes. how will your life look. and feel. in 20 years from now?

i died on december 31st
someday goals – why not NOW ?


what scares you more?

is it the change?

or the results of no change? 

i am most afraid of no change.

it’s your move. you get to choose. 

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[ end of “what if ?”  blogpost ]

your readers are NOT readers. anymore. they’re scanners.

Your readers are scaNNers.

Your readers are NOT readers. Anymore. Yep !! They ARE scaNNers.

readers are leaders
we USED TO BE readers

Watch your 11-year-old daughter or granddaughter. Does she really actually READ anything anymore? Except when required for school?

And. Then. Does she read her social studies assignment? Or just scan for the answers to the questions?

And whom do advertisers target? The 11-year-old mind? Yes. Advertisers target that 11-year-old ADD “ping – ponging” mind.

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Your readers are NOT readers. Anymore.

So if you think that your audience is patient enough to read your academic treatise – your weekly manifesto – that boring monthly email or newsletter.

You are so wrong.

If someone tells you that they read your blog (your important emails, your monthly newsletter) – every word – every time. They are being REALLY nice. Or they work for you. And are afraid to tell you what they think.

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your readers are scanners
your readers are scroLLing and scaNNing

Your readers are scaNNers.

Your readers are NOT readers. Anymore.

Take a quick trip with me right now. And…

…and travel with me to my Panera Bread at Lake Nona in Florida…

… and imagine you’re sitting here with me this morning at Panera Bread watching people arrive in our little neighborhood.

Watching all of them arrive. Watching…

  • the business people
  • people dressed for job interviews
  • moms with babies and strollers 
  • the early morning runners and walkers
  • the retired folks 
  • the students
  • those Bible Study Guys, and
  • the laptop and iPad people. 

What’s that in their hands?

No, not their car keys. It’s their mobile device. Usually their phone. And most are not talking on their phones when they come through the door. They are scroLLing and scaNNing. 

When they are standing in line alone, you see this. They are…

  • scrolling
  • quick pause
  • slight smile
  • scrolling some more
  • now a frown
  • continue scrolling
  • another smile 
  • tapping the screen
  • pinching the screen.

All done in 13 seconds or less. And then she places her order.

So you have just 13 seconds. To capture her attention. And to communicate “whatever.”

This is her mobile moment. This is your mobile moment.

Just 13 seconds. 

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Consuming data. Constantly.

And mostly visual data. Some print. But mostly visual data. They just keep scroLLing. MoMMie scroLLers pushing baby stroLLers. This is your mobile audience.

(Detailed research to come soon in my next blogpost – ScaNNers – version 2.0 – featuring the Mobile Moment and Gamification)

Even grandma and grandpa sit down with their coffee and two strawberry pastries. And their matching iPads or android tablets.

your readers are scanners
great grandparents t00 – with mobile devices 

Oh no. Grandma and grandpa are scroLLers and scaNNers, too. 

I have conducted unofficial research with my friends at Panera Bread. And with grandchildren. Observing how they consume digital data.

And using an objective questionnaire while reading and after reading a blogpost. This research confirmed. They are scaNNers and scroLLers, and NOT READERS.

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Your readers are NOT readers. Anymore.

So don’t fight it.

If you write a blog, emails for your business, or that boring church newsletter.

Address the scaNNing and scroLLing generation. Embrace this new “reader.” And make your blog (email, newsletter) more readable, more scaNNable.

Have a Readability Plan 

Embrace this change…

  • with an “ease of reading” plan
  • and with great images
  • and white spaces
  • and page breaks
  • and bulleted lists

Use images that pop. First. First? Yes, first. 

focus on the process
use images with a CLEAR meSSage 

Use images that pop. AND STOP. Stop the eyes of your scaNNing reader. 

Headlines used to be the king of blogging. But not anymore. Images – not HEADlines – demand that I stop and read your headline. Images first. For your scanning reader.

images can pop AND STOP
images CAN pop. AND STOP

Images that pop AND STOP. And NOT those overused and “oh-so-traditional” dull and boring images that p00p, not pop (like two well-dressed business people in suits and ties – one white man and one black man – shaking hands – that is so 1980’s). I want to yawn just thinking about that picture.

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Create clear topical headlines…

…that allow me to scan to an area that I want to read.

Insert INTENTional page breaks…

[ like this ]

[ six (6) colored and BOLDED and (centered) asterisks ]

[this concept thanks to my grandson, DREW]

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Your readers are NOT readers. Anymore.

So insert INTENTional page breaks…

…that allow me to stop reading. That gives me permission to take a break from reading. While I order my coffee and bagel with my favorite roasted vegetable medley (yum) cream cheese. And while I respond to that demanding (ping) notification on my tablet.

And then those same intentional page breaks create a “mental bookmark” in my mind’s eyes where I stopped scanning. And allow me to come back to your blogpost. To continue my scanning and “reading.”

Page breaks allow your words to breathe.

[Maybe we should rename this type of reading – screading / screaNNing (pronounced scr-EE-ning). Our new blogging word for 2016 – a mashup  of reading, scrolling and scanning.]

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reading takes you places
read-ability is eSSential

Readability is eSSential. 

Click this link to Ease of Reading. And use a tool like Yoast to teach you the discipline of intentional readability. To be readable, ya must score above an 80 on the Flesch Reading Ease Test. Ya gotta go to the link and read – not scan – “reading ease score” to understand this last sentence. 

A Concern about Too Many Images

Do images slow the loading time of your blog? And negatively affect your SEO and g00gle love.

Yes. So compress your images.

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What should you do NOW?

Intentionally criticize this blog. In the comments below.

See if I practice what I preach. What changes would you make?

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Info disclosure: This blogpost…

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More info is coming.

The mobile moment is the heart and science of this discussion. And gamification and addiction to Candy Crush are critical to understanding the mobile moment.

Read the Mobile Mindshift. This book is a game changer for your organization. Buy it here.

Your readers are NOT readers. Anymore.

They are the Mobile moMMie scroLLers.

These Mobile moMMie scroLLers pushing giant baby stroLLers. (My Dr. Seuss moment) This is your target market. They buy stuff on their tablets from Amazon. While they’re running with their babies.

If you miss their mobile moment, you lose. You lose in business. And you lose in any other place where you are trying to get the attention of your “scroLLing and scaNNing reader.” Including your church email or your lengthy charity newsletter.

More info is coming. About your scanning reader and her mobile moment.

All of which will teach you how to keep your viewer engaged in this “New York City nano-second kinda world.”

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angelina jolie 600x365 WP featured image
pay aTTention to what grandpa is saying

Stay connected to America’s GRUMPiest Grandpa. 

And now you can save some time…

…by just joining our ongoing party. Share your email address right here. Right now. Just do it, Ya know ya wanna hear more. From America’s GRUMPiest Grandpa. 

( grandpa will NOT spam you )

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 [ end of Your READers Are NOT READers ]